in conversation with Ashekman

Brand, Branding, Being a Brand

Beirut Creative Cluster founding member Nathalie Fallaha interviewed Omar Kabbani from Ashekman, a creative entrepreurial initiative, within a fireside chat during the Beirut Creative Roadshow held at the Ecole Supérieure des Affaires (ESA) on December 1, 2017.

Questions raised revolved around exploring the fine line between Ashekman the brand, Ashekman the branding studio, and the bigger umbrella of Mohamad + Omar Kabbani, aka the Ashekman twins, being themselves the brand. Building on that, the second fold raised questions around the difference between Branding as a Lifestyle and Branding as a Service. The conversation culminated in shedding the light on Branding and its ripple effect into creating social impact, namely through their latest Salam project.