"Visiting Nathalie Fallaha’s vit-e multimedia and visual communication office and home to emerging brand alephya is like entering a warp of graphic and visual inspiration. Shelves are filled with samples, prototypes and collections of gadgets while walls are covered with posters, printouts and graphic layouts featuring a lot of patterns and typography.
Alephya, Nathalie’s most recent venture into products, a true servicing to brand crossover story, works in a Missoni-style brand structure where it all is all about the pattern. All the designs are hand drawn sketches, based from the Arabic letterform, that are then digitized and colored and applied on simple basic skeletons, no matter what the product is: tables, pouches, cushions, poufs."
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